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[This is a great space to relate to the pain points of your Ideal Customer Avatar. Use language like, "Whether you are stuck here or struggling here..." to really show them that you get it, and have a solution. Then, finish with a Call To Action such as "Grab my free guide to finally learn what it takes to..." ]
“In this section, include a casual, conversational note to your ICA about why you’ve created this lead magnet. Speak to the goal of your lead magnet here. What results do you want your ICA to experience? Why is it important to you? Why are you teaching on this topic? Why are you passionate about it? This is your chance to connect with your ICA, so take the time to make this section personal and make it mean something to your ICA!” - [Your first name here]