00:08 Hi, I'm Denise Simpson, a master life and leadership coach who helps women step into their authentic and feminine power so they can lead like visionaries, influence with grace, and create a legacy of contribution and service. You'll hear about real leadership clients with real problems navigating their success in life, business, and career. If you're ready to become a masterful leader, then this podcast was made for you. So let's get started.00:46 Welcome back, friend to another episode. I'm so excited about this one. Listen, I'm excited about all of 'em. I think I say that every time I really do , because I love coming to you every single week. This is my greatest joy. It's my greatest pleasure to be right here with you every single Tuesday morning so that we can discuss a topic that is so important to you. It's either a tool that's going to help you in your life, it's a system that's going to improve your processes or your procedures in your workplace. It is goal setting, o k R system that we absolutely love around here. All the tools, resources, that you need to be a masterful leader, right? Because you're on a path of leadership and you're going to face lots of obstacles, you're going to face a lot of challenges. It's part of being a leader, you being a dynamic, multifaceted, human leading other humans.01:52 You want the tools to help yourself be a better leader to your people. And that's what we get to do every single week here on our weekly podcast show. So today I wanna talk to you about my vision and mission for my business, and why I want you to know my vision and mission is because you are the center of everything. I do everything. I create everything. I produce every single framework, every single curriculum, every single program that I create is because of you. So you are at the center of my business, . And so my vision and my mission statement are really around you. And so we're all very familiar with our vision and mission statements that we have in our organization. So, so I wanted to bring that same energy, of course, to my business. I am a C E O and we have contract coaches, and we also have some contract support employees that help us.03:03 And so I first set up this vision and mission statement several years ago, and I have been refining it, I have been modifying it, I have been editing this mission and vision all because of ie. Evolving along with the workforce that's evolving. And so I have this vision and mission statement that I wanna share with you today. So are you ready? So why don't we start with the vision of the Masters of Leadership Institute. This is, uh, a, a business that I started several years ago because I really desired customized leadership, training, coaching, and development for a woman leader like me. I had a very different lens of the world. I had a very different perspective of the world, and many women say the same thing. I see the world very differently. I don't see it in this linear one-dimensional way. I have many sides to myself as a mother, as a daughter, as a community member, as a community leader, as a leader in her business.04:20 So I've got, I've got very different ways of looking at life. I have different ideologies, I have different principles. So why am I learning this blanket generalized leadership theory that has only been in theory and not in practice, and you're expecting me to put this in into practice as a leader in my organization. But it, there's a few things about the construct of this theory that bother me. And I need some deeper explanation on how to actually facilitate and, and implement this theory. And so I had lots of questions as an employee, as a leader in my workplace, and I saw the void. I saw the need, I saw the scarcity mindset among women leaders. They were always on the defense. They were defending their status. They were pushing hard to be in the C-suite. They were clawing their way to the top, which is the, you know, the, the, the B phenomenon, the Queen B phenomenon that we talk about a lot in regards to women at the top of the hierarchy, disassociating or disconnecting from other junior women in their organizations.05:37 And so we saw so much of, I saw so much of, of women having to defend themselves, defending their desires, their wishes, their goals to be in the C-suite. And there were no training programs to support these desires and these needs and these goals. And so I came in with, uh, a very strong perspective on the gap, the large gap that we had in the leadership training and development industry for women. And I decided to fill that gap with my own intellectual property, with my frameworks, with my curriculum on various topics, on various theories. But what's important is that we take these theories, we have them resonate with you as a woman leader, and then you get to go and implement these in your leadership practice. And so we'll start with the vision statement, because this gives us really a projection. We're looking forward. And a lot of us are visionary leaders.06:39 We tend to take from our past and appreciate our past and take the learnings that serve us and will serve us in the future all while looking ahead. We're looking forward. We're looking for ways to close the gap in our industries. We're looking for ways, maybe even to disrupt ideologies. We're looking for ways to impact and to provide support for our constituents, for our, um, community members. And so, visionary leaders take the past what has served them the best. They look at who they are today. They appreciate how far they've come, and then they're always looking forward and they're always looking through this, this solution focused mentality. They're looking forward in how we can close the gap in some of these deficient areas. And so the vision statement that I created for the business is to disrupt the field of leadership by raising awareness and solutions around personal, institutional and social obstacles that hinder the advancement of women in leadership.07:50 Let me read that again because it's, it's worth another read, to disrupt the field of leadership by raising awareness and solutions around personal, institutional and social obstacles that hinder the advancement of women in leadership. This vision statement is something that I review on a quarterly basis to remind me of why I'm in business, to remind me of why I am doing this, why I'm putting myself in quote unquote harm's way to, you know, provide my services to organizations to approach leadership, potential leadership clients to work with me, right? So I'm putting myself in harm's way as an entrepreneur because of this vision statement that is so strong and so powerful. And so do I wanna disrupt the field of lit leadership? Absolutely. That's in my nature. It's something that is inherent to me. It's, it's, it's organic, it's natural. It's to go and, and look at something that can, can be better for a group of people.08:57 And that's exactly what I am doing with this vision statement. It is the north star. It is moving me every single day to creating specific programs for women leaders to supporting women leaders on their path of leadership to being the resource hub, right? Masters of leadership is the resource hub for women leaders. And so all of the actions that I take are because of this vision statement that guides my business. And so what is your vision statement? I'm not talking about your organization's vision statement. I'm talking about yours. And if you're telling me, well, I'm just an employee, Denise, I, you know, I just follow orders, that's not true. You have a vision for your career. You have a vision for your life. What does that look like? And if you have to project, you know, three, five years, maybe even 10 years from now, then do that.09:51 Where are you today? And how are you going to impact an industry? How will you impact a community? How will you use all of your resources, all of your knowledge, all of your skills, all of the abilities that you have acquired as of today? And how are you going to move that into the future to help yourself, your family, your community members, or a specific group? So the vision statement of your life. What does that look like? What does that sound like? What does it feel like to you? Because when I read to you my vision statement to disrupt the field of leadership, and I'm gonna do that by raising awareness, finding solutions around personal, institutional and social obstacles that hinder the advancement of women in leadership. That excites me. It gets me excited. I feel passion. I am compelled to move forward. I'm compelled to do something about the current status quo, right?10:51 Doing something differently so that people start seeing women leaders differently so that women leaders are treated differently. They show up differently because I have supported them on the, at the individual level. And so what is your vision statement evoke for you? So think about that. I also wanna share with you my mission statement. You got a vision and then you have the mission. Oh my goodness. So the mission really follows, or I should say, moves me daily. So you've got the vision, right? Cuz you're a visionary leader, leader, you're looking ahead, you're looking at 3, 5, 10 year projection. But the mission is something that drives me every single day. And this is my mission statement for my business. It is to serve 10,000 professional women within the next five years by providing access to premium coaching and leadership development at a fraction of the cost. Why 10,000 thousand women?11:53 Because it's better than 1000 women. Will it ever be 50,000 women? Sure. A hundred thousand women probably. I mean, that's what I'm hoping for. But this mission statement gets me so excited every day because I'm thinking of those 10,000 women that have yet to meet me that have yet to know what I can offer them, they have yet to understand that leadership can be very easy if we just tell our brains that it's not that complicated, right? There are a lot of women leaders suffering right now in their workplace because they don't have the tools that I can help them with that I can show them how to use to support themselves on their path of leadership. So 10,000 women are on my mind every day. And again, those decisions, the actions I take, the behaviors I, I take, the habits I take in my business are all because of these 10,000 women.12:58 Now I wrote that it's within the next five years. Who knows? This could be within the next one year, very 12 months, maybe two years. But I wanted a mission statement that excited me and, and evoke passion in me and compelled me to move every single day in my business. And how I'm, I'm doing this is by providing access to premium coaching and leadership development at a fraction of the cost. Why is that important? At a fraction of the cost? Because she doesn't have to go to Harvard Business School or any other executive leadership program to get that level of attention, to get that level or that quality of information. She doesn't have to go spend hundreds of thousands of dollars for an MBA or for a graduate program or even for a PhD like I went to get. She doesn't have to do that.13:58 She can come into of leadership institute and get this at a fraction of the cost without sacrificing the quality of an education. A great education because something I've always said is that Masters of Leadership Institute is the Harvard Business School for women leaders. Don't sue me Harvard business, but this is my sentiment. This is my, this is what carries me every day. So the quality of the work that I produce is at that level because of this mission statement, because of what I believe it can do for women leaders, how it can change the workplace, how it can change the culture of their organizations. This is why this mission statement is so important to me. She's gonna get the best care, she's gonna get the best attention. She's going to be seen, be heard, be visible to us. We understand her intimately because we are women leaders designing this curriculum.14:56 These, these programs, the frameworks, everything that we bring. So, I mean, this is premium leadership training and development and executive coaching that she's getting. It is master level because I am a master certified coach. And so she is going to get all this at a fraction of the price. That's a mission. Alright? That is my mission to serve 10,000 women within the next five years. So are you one of those 10,000 women? If you're in my program, I'm serving you at the highest level. If you're not in my program, it's because you are still unaware and maybe need some more information on how my programs are designed to elevate your thinking, to help you rewire your brain for leadership. Because not all of us were quote unquote born to lead, which is a ridiculous adage that we say so much in, in our, in our leadership industry, is that we're born leaders.16:01 No, we're not. Nobody is. This is a learned behavior. These are skills that we can learn and some of us need to develop the self-awareness skill to help us really create strong leader self-concepts. And so we get to do all that inside masters of leadership. So the mission and the vision that I have for this organization, for my business, for the future of Masters of Leadership Institute is strong. It is powerful. I revisit these every single quarter. It is something that moves my business every day. It moves me. So when I do, my thought downloads my thought work, which you should be doing as a leader right now. Every day when I do my thought work, it is thinking about these 10,000 women that I am serving. They may not be in my sphere yet. They may not be in my program yet, but they are watching, they are learning, they are reading my posts, my articles, my emails.17:05 They are experiencing already transformational changes. So it's, they may not be in masters of leadership yet, but I'm serving them now. And that's the energy I bring to serving you every single day. And why I come on this weekly podcast to support you on your path of leadership. This is why. So what is your mission statement? Write downward moves you every single day. Again, if you're telling me I'm just an employee, I don't know what you're talking about, start thinking like a leader. Start putting this into practice by creating your vision statement and your mission statement so that you feel inspired every day to show up for yourself and for your family or your community members or your employees. And so this is the first step of identifying as a leader, building this leader self concept that is important before you go and lead others.18:08 So your vision statement, your mission statement is what I'm asking you to do today. You can head over to LinkedIn, which is where I'm spending a lot of time, , uh, the past few weeks. I am learning LinkedIn and leveraging that platform. If you are over there, go connect with me. I'm at Dr. Denise Simpson. And go tell me about your mission statement, your vision statement for yourself or for your organization, or if you're a business owner, what have, what have you designed, created for yourself to move you every single day to empower you to take action every single day, to compel you to move towards these goals. All right, my friend, thank you so much for your time today. I'm looking forward to reading your vision statements and your mission statements. Head over to LinkedIn at Dr. Denise Simpson. I'll see you there. Bye for now. Hey, leader, do you want weekly leadership tips, coaching and training straight to your email inbox? Yeah, I thought so. Head over to dr denise simpson.com/leadership. Again, that's dr denise simpson.com/leadership. Just submit your name and your email address and we'll get started right away. I look forward to serving you inside your email inbox. See you soon.